When a visitor lands on your website, they need to be able to navigate the site easily and be guided towards making a purchase or enquiry. A badly designed site could result in visitors who wander around and leave without taking any action. Even the most effective marketing campaign will essentially be nullified by a website that is not optimised.
An effectively designed site will encourage more visitors to put a product in the cart, fill out a contact form or pick up the phone. CRO does exactly that. By testing various versions of your website (e.g. with different button colours, product layouts etc.), CRO practice can increase conversion rates even for sites that seem to be performing fine. How? CRO is a numbers game and it discards the gut feeling of what you ‘think’ will work better. By comparing different website layouts, it measures exactly what works and what doesn’t.
- Increase website conversion rates
- Understand your customers better
- Increase your website profits (e-commerce)
- Increase contact form submissions (services)
- Reduce your customer acquisition costs
At New Window Marketing we will implement CRO processes into your website and provide you with valuable information on how to improve even an already successful website further.
Included in the following marketing packages:
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