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Digital Marketing Challenges

Top 5 Digital Marketing Challenges for SMEs

Have you ever ploughed resources into a marketing activity and haven’t got any results? Digital marketing returns can be tremendous if it’s used correctly, however, it also can be a money sucking pit if you don’t know what you’re doing or what solutions to look for. Accompanied by the infographic, below are five most common digital […]

Write a better blog - New Window Marketing

5 excellent online tools for writing a better blog

Writing blogs can be hard. First, you need to come up with an idea, then you need to write about it. After you’ve done that, you’ve still got to make sure that your writing is interesting and actually makes sense. If you’re writing a blog to draw people in, lifeless and dull articles are only going […]

Improve Google Local Business Rankings

How to improve Google local business ranking

Google strives to help customers find relevant, useful services and products in their local area. For local businesses, this is a great thing. It means that you have a chance to have your business highlighted locally, to reach people around you who use your services. In most cases though, you’re not the only business of […]

Social Media Personas

Why personas is the most fundamental part of your social media strategy

When it comes to actively marketing your SME,Personas are a tool for helping you to target your business towards individuals, not just large groups. They are a fundamental aspect of your social media outreach, and should be used to the fullest. How do Personas work? Personas work by organising and ordering your potential customer base into […]

Influencer Marketing

How to use Influencer Marketing as your Secret Weapon

Influencer marketing means using influential individuals in your industry to recommend your products and services. It’s hardly a new concept but the rise of social media has increased its power dramatically. Plus it’s set to become the BIG trend in 2017. We have a look at why Influencer Marketing proving to be so effective and […]

5 Ways Social Media Drives Business

5 Ways to Use Social Media to Drive Business

It’s official! Social media is everywhere and plays a big part in many of our lives – from sharing photos with family, to reconnecting with long lost friends. You’ve probably also heard by now that it can be a great tool for growing your business – so important in fact that many companies are hiring […]

Digital Marketing Trends 2017

9 Hot Digital Marketing Trends for SMEs in 2017

In the world of digital marketing, the environment is always changing. It can be a challenge to keep track of all the new and old marketing channels even for seasoned marketers. This article explores hottest digital marketing trends for SMEs in 2017 based on our research and experience in the market. These trends will help you […]

PPC-Pay-Per-Click_TOP

Is climbing the Google search page ranking too slow for you? Try this.

Pay-per-click (PPC) Advertising is when you pay each time a person clicks on an advert which a search engine runs for you. Google, for example, will generally place these adverts just above the normal search results. They manage which search results each advert will feature in by making advertisers tailor their adverts to, and specify, […]

CRO

Make sure your website isn’t only pretty, make it convert

Have you ever clicked on a link to a website, had a quick look and then left only to never return? Why did you do that? Why didn’t you want to stay? CRO aims to answer these questions and find a solution. It stands for conversion rate optimization, or how many people visit your site […]

Marketing Audit

5 reasons why your marketing needs a check-up

Time and time again, marketing has shown to play a significant role in ensuring businesses succeed, but we all know that marketing is not as simple as just throwing a poster in the air and hoping for the best. Marketing requires strategy and planning. Conducting a marketing audit can make sure that you know what […]

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