Social Media

Social Media Personas

Why personas is the most fundamental part of your social media strategy

When it comes to actively marketing your SME,Personas are a tool for helping you to target your business towards individuals, not just large groups. They are a fundamental aspect of your social media outreach, and should be used to the fullest. How do Personas work? Personas work by organising and ordering your potential customer base into […]

Influencer Marketing

How to use Influencer Marketing as your Secret Weapon

Influencer marketing means using influential individuals in your industry to recommend your products and services. It’s hardly a new concept but the rise of social media has increased its power dramatically. Plus it’s set to become the BIG trend in 2017. We have a look at why Influencer Marketing proving to be so effective and […]

5 Ways Social Media Drives Business

5 Ways to Use Social Media to Drive Business

It’s official! Social media is everywhere and plays a big part in many of our lives – from sharing photos with family, to reconnecting with long lost friends. You’ve probably also heard by now that it can be a great tool for growing your business – so important in fact that many companies are hiring […]

Digital Marketing Challenges

Top 5 Digital Marketing Challenges for SMEs

Have you ever ploughed resources into a marketing activity and haven’t got any results? Digital marketing returns can be tremendous if it’s used correctly, however, it also can be a money sucking pit if you don’t know what you’re doing or what solutions to look for. Accompanied by the infographic, below are five most common digital […]

Digital Marketing Trends 2017

9 Hot Digital Marketing Trends for SMEs in 2017

In the world of digital marketing, the environment is always changing. It can be a challenge to keep track of all the new and old marketing channels even for seasoned marketers. This article explores hottest digital marketing trends for SMEs in 2017 based on our research and experience in the market. These trends will help you […]

Social Media

How to use Social Media to increase your leads and sales

2002 saw the release of LinkedIn, which has now grown to over 100 million users. 2004 gave us the launch of Facebook which now totals over 1.65 billion users. YouTube arrived at the collective doorstep in 2005 and now manages over 1 billion users. Twitter followed in 2007 and finally Google+ managed to make it […]

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